[Sung choirboy style] On the first day of Christmas…..!
“Hold on!” you may be screaming with a perplexed look on your face, “we’re barely in August!”
Of course, you’d be right, look out of the window and there are no Christmas decorations, no dodgy looking Santas trying to appease small children and certainly no snow… so, why are we singing? For many brands, especially those that sell consumer products, Christmas is the single most important time of the calendar year. It’s a time to gain some share of the cash which people seem so reluctant to spend in the current climate, a time to showcase its product/s above the many competitors, a time to claim superiority in the market and ultimately, a time to sell more!
“Ok! I understand what you’re saying but we’re still nowhere near to the Christmas sales period!”
And that is where you’d be wrong. Many brands have already had their Christmas in July events but, if you haven’t done so already, then now is the time to donne your favourite Christmas hat and really get to thinking, planning and activating your communications approach to the festive period for 2012.
Here at Kaizo we pride ourselves on creating stand-out campaigns for brands and products small and large, we did it for Flip Video, the handheld pocket camcorders causing them to sell-out over the Christmas period, with MARLEY headphones as they launched moving into the Christmas period and with Truvia, the first natural sweetener in the UK to hit the market just in time for a spot of Christmas cooking.
…and we’d love to do it for your brand.
So, if Christmas has come earlier than you may have thought, then fear not, it’s not too late to sprinkle some Christmas magic on those long-lead monthly consumer titles and build some brand advocates through social media ….the singing, of course, is optional!
The post Christmas comes early if you want to reap the rewards appeared first on Kaizo.
